Law Firm Marketing Consultant
When you hire a law firm marketing consultant, there are certain things that you have to keep in mind. As a lawyer, you well know that there are rules that you must abide by in your marketing and advertising efforts. The rules that you need to follow do not apply to other service professionals. Working with a consultant that is not aware of these rules expose you to the risk of losing your state bar license as well as time and resources.
With that in mind, below are some essential things that you need to take in mind before hiring a legal marketing consultant.
Consider if the Consultant is a Lawyer as well
A consultant who is a lawyer gives you the guarantee that they fully understand where you are coming from. Such a consultant is undergone through the same struggles as you and they know your stresses, concerns, and issues and your daily work in the firm. When you hire a legal marketing consultant; you can get to enjoy some peace of mind knowing that they are aware of the State Bar rules and they will abide by them. What you need to take on-board is the fact that law firm marketing deal is a completely different deal than general business marketing. In law firm marketing, you have to follow the State advertising rules, as well as work with the public’s perception on legal services and lawyers, which is not the case with other service professionals.
Flexibility in their Payment Structures
Majoriity of law firm marketing consultants charge their services hourly based, but there are those that offer their services at a flat rate. A flat fee billing offers you the information you need to make a budget for your law firm and the peace of mind knowing what you will pay for it at the end of the day. Some consultant will alternatively offer a monthly retainer fee in substitution for the per project billing or per hour billing.
Does He/She Consider your Personality or Personal Preferences?
Marketing techniques are several. You can use such techniques like direct marketing, blogging, public speaking, a podcast series and other such activities to win clients. However, to gain more efficiency and profits in your marketing techniques, you must take into account your personal preferences and personality. A marketing plan that has been created on the basis of your boilerplate format, odds are that only half of the plan will be executed. Ensure that your marketing strategies match with your values, and most importantly meet the demands of the State Bar rules. By so doing, you can be sure that you followed through the marketing efforts with a lot of integrity.
There are numerous ways of attracting people to know, trust and like you, but only if you choose ways that complement your personality, business goals as well as preferred communication style.